Research Interest

Interests

Business Intelligence and Analytics
Machine Learning/Data Mining
Sports Analytics

Teaching

Lectures:

Methods and Theories in Information Systems (Master's level)
Business Intelligence and Management Support Systems (Master's level)

Team Project Supervision:

Predictive Analytics with R (Master's level)

Short CV

Since 2013 Research assistant at University of Mannheim.
2011-2013: Studies of "Business Informatics" at the University of Mannheim
2010-2011: IT Assistant at Lufthansa Technik in Los Angeles and London
2007-2010: Studies of "International Business and Information Technology" at the Cooperative State University Baden-Wuerttemberg Mannheim (DHBW) and the Middlesex University London
2007-2010: Apprenticeship at Delta Lloyd
Internships at IBM, Bosch, KPMG, European Central Bank

Publications

Feil, S., Kretzer, M., Werder, K., and Mädche, A. 2016. “Using Gamification to Tackle the Cold-Start Problem in Recommender Systems”, Proceedings of the 19^th ACM Conference on Computer-Supported Cooperative Work and Social Computing, San Francisco, CA.
Kretzer, M., Nadj, M., and Mädche A. 2015. “The Effect of Recommender Systems on User’s Situation Awareness and Actions,” Proceedings of the 36th International Conference on Information Systems, Fort Worth, TX.
Shah, F., Kretzer, M., and Mädche, A. 2015. “Designing an Analytics Platform for Professional Sports Teams,” Proceedings of the 36th International Conference on Information Systems, Fort Worth, TX.
Kretzer, M., and Mädche, A. 2015. “Which are the Most Effective Measures for Improving Employees’ Security Compliance?” Proceedings of the 36th Internat. Conf. on Information Sys., Fort Worth, TX.
Kretzer, M., Kleinedler, M., Theilemann, C., and Mädche, A. 2015. “Designing a Report Recommendation Assistant: A First Design Cycle,” Proceedings of the 10^th International Conference on Design Science Research in Information Systems and Technology, Dublin, Ireland, pp. 87-103.
Kretzer, M., Mädche, A., and Gass, O. 2015. “Barriers to BI&A Generativity: Which Factors impede Stable BI&A Platforms from Enabling Organizational Agility?” Proceedings of the 20th Americas Conference on Information Systems, Savannah, GA.
Kretzer, M., and Mädche, A. 2014. “Generativity of Business Intelligence Platforms: A Research Agenda Guided by Lessons from Shadow IT,” Proceedings of the MKWI 2014, Paderborn, Germany.
Kretzer, M., Gass, O., and Mädche, A. 2015. “Design Principles for Diffusion of Reports and Innovative Use of Business Intelligence Platforms,” Proceedings of the WI, Osnabrück, Germany.
Kretzer, M. 2015. “Linking Report Individualization and Report Standardization: A Configurational Perspective,” Proceedings of the 23rd European Conference on Information Systems, Münster, Germ.
Kolle-Görgen, V., Kretzer, M., and Mädche, A. 2014. “The Impact of BI Platform Individualization on an Organization’s Structure: An Action Research Study,” Workshop on Business Intelligence (WSBI) of the German Association for Computer Science (GfI), Mannheim, Germany.
Gass, O., Ortbach, K., Kretzer, M., Mädche, A., and Niehaves, B. “Conceptualizing Individualization in Information Systems – A Literature Review,” Communications of the AIS (37:1), pp. 64-88.