We welcome Bella Tadson as a new team member and doctoral student researcher at the human-centered systems lab of Prof. Mädche at KIT.   

Bella holds a Master of Science degree in User Experience from HEC Montréal in Canada. She conducted her thesis at the Tech3Lab, where she used neurophysiological tools (EEG and eye tracking) to create a neuro-adaptive interface, based on information overload in online shopping. She also has professional experience in marketing and as a UX Consultant, having worked on creating chatbots for financial institutions. She joins the Human-Computer Co-Creation team at h-lab.