Contemporary trends of every increasing digitalization in private life as well as businesses lead to new challenges and fusion of technologies blurring the lines between the digital, physical and biological spheres, thereby calling for a new approaches for the interaction between customer and organizations.
In the Practical Seminar Digital Service Design students address a real-world challenge in the context of customer interaction and apply digital service design practices and tools.
Real-world challenges will vary over time. This time, the challenges are from the domain of Customer Interaction. The practical seminar is carried out in close cooperation with our industry partners (BASF, EnBW, Schufa) and leverages UX tools for prototyping (e.g., Adobe XD, Axure RP).
The students will:
- Explore a real-world digital service design challenge
- Learn and apply selected digital service design practices & tools
- Understand capabilities of state-of-the-art digital platforms and realize a digital service prototype
- Date: 23.10.2018, Time: 13:00-15:45, Place: KD²Lab Fritz-Erler-Straße 1 - 3, Topic: Introduction session and introduction of industry partners
- Date: 20.11.2018, Time: 13:00-15:45, Place: KD²Lab Fritz-Erler-Straße 1 - 3, Topic: Intermediate presentation
- Date: 29.01.2019, Time: 13:00-15:45, Place: KD²Lab Fritz-Erler-Straße 1 - 3, Topic: Final presentation
Course GradingThe grading of the seminar will be based on the deliverable created by the design teams and students’ interactive discussions within the course. We offer the Practical Seminar as Seminar (3 ECTS) in WS2018/19.
Students will be provided with all necessary materials before each session. Therefore, the material will be uploaded in the ILIAS Portal. Readings are available through the university’s electronic library resources or via the Internet. The materials to be used in this class provides students with both content and background for the topics introduced and discussed in the course.
For submission of materials and organizational questions please contact Jasper Feine.