Dennis Hummel

Dr. Dennis Hummel

  • Karlsruhe Institute of Technology (KIT)
    Institute of Information Systems and Marketing (IISM)
    Kaiserstraße 89
    76133 Karlsruhe

Research Interest

  • Multi-Channel Choice Behavior
  • Channel Design
  • Digital Nudging
  • Individual Differences, particularly Personality Traits
  • (Financial) Services Industry


Community Activities

  • Reviewer for the "International Conference on Informations Systems" (ICIS)
  • Reviewer for the "European Conference on Informations Systems" (ECIS)
  • Reviewer for the "International Conference on Business Information Systems" (BIS)
  • Reviewer for the "Conference on Gender & IT" (GEWINN)


Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness
Ingendahl, M.; Hummel, D.; Maedche, A.; Vogel, T.
2021. Journal of consumer behaviour, 20 (2), 324–336. doi:10.1002/cb.1861
The Effect of Personality Traits and Gender Roles on Consumer Channel Choices
Hummel, D.; Vogel, T.; Maedche, A.
2021. Wirtschaftsinformatik 2021 Proceedings, AIS eLibrary (AISeL). doi:10.1007/978-3-030-86790-4_12
How effective is nudging? A quantitative review on the effect sizes and limits of empirical nudging studies
Hummel, D.; Maedche, A.
2019. Journal of behavioral and experimental economics, 80, 47–58. doi:10.1016/j.socec.2019.03.005
Improving Digital Nudging Using Attentive User Interfaces: Theory Development and Experiment Design
Hummel, D.; Toreini, P.; Maedche, A.
2018. 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST), Chennai, India, 3rd – 6th June, 2018, 1–8
Biological Sex vs. Psychological Gender-Roles in Online Channel Choices: Evidence from Two Studies in the Financial Services Industry
Hummel, D.; Herbertz, S.; Mädche, A.
2018. Proceedings of 4th Gender and IT Conference (GenderIT’18), Heilbronn, 14.-15. Mai 2018, 199–208, Association for Computing Machinery (ACM). doi:10.1145/3196839.3196870
Designing Adaptive Nudges for Multi-Channel Choices of Digital Services : A Laboratory Experiment Design
Hummel, D.; Schacht, S.; Mädche, A.
2017. Proceedings of the 25th European Conference on Information Systems (ECIS), June 5-10 2017, Guimarães, Portugal
IT-Trends in der Finanzbranche
Hummel, D.; Mädche, A.
2017. Hi:Tech Campus, (1)
Multi-Channel Choice in Retail Banking Services: Exploring the Role of Service Characteristics
Hummel, D.; Schacht, S.; Mädche, A.
2017. 13th International Conference on Wirtschaftsinformatik, Wirtschaftsinformatik 2017 (WI-2017), St. Gallen, 12-15 February 2017, 619–633
Determinants of Multi-Channel Behavior: Exploring Avenues for Future Research in the Services Industry
Hummel, D.; Schacht, S.; Mädche, A.
2016. Human Behavior in IS. 37th International Conference on Information Systems (ICIS), Dublin, Ireland, December 11-14, 2016, AIS eLibrary (AISeL)