Projects

Here you find a selection of currently running research projects of the human-centered systems lab:

Running Projects
Title	Funding	Contact
The Impact on Hyperpersonalization in GenAI-based shopping assistants on Online Consumers’ Gaze, Cognition and Purchase Decisions	NIM e.V.	Prof. Dr. Alexander Mädche, Moritz Langner
Decision-Making in Hybrid Adaptive Systems for Better Work and Life – An Open Science Approach	KIT Excellence University Funding Future Fields III	Prof. Dr. Alexander Mädche
AI Alliance Baden-Württemberg: Data Platforms	WM Baden-Württemberg	Till Carlo Schelhorn, Prof. Dr. Alexander Mädche
Mittelstand-Digital Zentrum Fokus Mensch	Federal Ministry for Economics Affairs and Climate Action (BMWK)	Moritz Langner, Prof. Dr. Alexander Mädche
WeLearnAI - AI Tutors for Interactive Learning	investBW, Ministry of Economic Affairs, Labour and Tourism (Baden-Württemberg)	Elias Müller, Prof. Dr. Alexander Mädche
Guidance in Business Intelligence & Analytics	Robert Bosch GmbH	Jonas Gunklach, Prof. Dr. Alexander Mädche
AI for Business \| Business for AI (ABBA): Cross-University Modular Offerings for the AI Competency Development of Business and Economics Students	BMBF	Prof. Dr. Alexander Mädche Shi Liu Thimo Schulz
Designing Adaptive Systems for Economic Decision-Making (KD2School)	DFG	Prof. Dr. Alexander Mädche
Designing Social Robots for Customer Service	Heidelberger Services AG	Sandra Müller
EnTIS – EnBW Tax Information System	EnBW	Sven Scheu

Completed Projects
Title	Funding	Contact
DiTU - Digital Transformation in the German Utilities Industry	Heidelberger Services AG
BPT - Business Process Transformation in Enterprise Systems Implementation Organizations	Blanc & Fischer	Christian Fleig
Explainable Interactive Machine Learning	SAP	Dr. Mario Nadj Miguel Martinez
Business Intelligence and Analytics (BIAL) Lab	KPMG	Dr. Peyman Toreini
MeKIDI - Human-centered AI-based Process Digitalization in the Energy Industry	BMAS	Dr. Ulrich Gnewuch
Data-Driven Chatbot Optimization	Smart Data Innovation Lab	Dr. Ulrich Gnewuch Daniel Schloß
The Impact of Consumer Interactions with Robot Shopping Assistants on Purchase Decisions	NIM e.V.	Dr. Ulrich Gnewuch, Leon Hanschmann
Adaptive Systems for Improved Situational Understanding of Operators in the Process Industry (AdaSyS)	ABB AG	Elias Müller, Prof. Dr. Alexander Mädche
Advertisement over Time: Interactive Machine Learning for Image Data Analysis	DFG Individual Research Grant	Merlin Knäble
Digital Accessibility in STEM – a Living Lab Pilot Project	Helmholtz	Merlin Knäble Prof. Dr. Alexander Mädche
Mittelstand 4.0 - Kompetenzzentrum Usability	BMWI	Moritz Langner, Dr. Ivo Benke
Steigerung von Innovationsfähigkeit im demografischen Wandel durch die Integration sozialer Medien und IT-gestützter Geschäftsprozesse" (WeChange) BMBF	BMBF	Prof. Dr. Alexander Mädche
Competence Center UIG Usability in Germany	BMWI	Prof. Dr. Alexander Mädche
User-centric, Secure Information Flow Management in Enterprise System DFG	DFG	Prof. Dr. Alexander Mädche
Automated Multimodal Knowledge Extraction from Publications in the context of Structural Equational Models	KIT Excellence University Funding; Project „Research Data Management“	Prof. Dr. Alexander Mädche
Gamified Parking Assistance	Bosch	Prof. Dr. Alexander Mädche
ForDigital - Regionale Forschungsallianz Baden-Württemberg	MWK	Prof. Dr. Alexander Mädche
Digilog@BW: Digitalisierung im Dialog	MWK	Prof. Dr. Alexander Mädche Dr. Peyman Toreini Moritz Langner
Conversational Forecasting User Interfaces	BASF SE	Prof. Dr. Alexander Mädche Saskia Haug Marcel Ruoff Dr. Ulrich Gnewuch
Kern – AI-based Competence Assistants for Digital Work	BMAS	Prof. Dr. Alexander Maedche Dr. Mario Nadj
Digital Citizen Science @ KD²Ex: Experimental Research for Wellbeing, Work, and Education at Home	KIT Excellence University Funding Future Fields II	Prof. Dr. Alexander Mädche Dr. Mario Nadj Dr. Peyman Toreini Nico Loewe
WorkLifeSens - Sensor-based Worklife Assistance Systems	WM Baden-Württemberg	Prof. Dr. Alexander Mädche Dr. Mario Nadj Nico Loewe
EXPLORE-AI! - Exploratory Learning of AI with Immersive & Interactive Systems	EnBW AG	Shi Liu, Dr. Peyman Toreini, Prof. Dr. Alexander Mädche
AMSL - Affective Mentor for Self-Regulated Learning	Ministerium für Wissenschaft, Forschung und Kunst Baden-Württemberg	Sven Scheu, Florian Onur Kuhlmeier, Ivo Benke, Alexander Mädche
User-Centered Digital Transformation	Senacor	Tim Rietz
Conversational AI in the Customer Service of a Telecommunication Company	Telefonica/O2	Ulrich Gnewuch Jasper Feine
Interlytics: Interactive Analytics @ EnBW	EnBW	Ulrich Gnewuch Marcel Ruoff Peyman Toreini Moritz Langner